The Vive Latino festival will celebrate its 25th anniversary this year since its first edition in 2025. Throughout its history, it has been a prominent event known for its energy, emotions, and passion for music, committing to support established artists and new musical proposals. Over time, it has established itself as one of the most relevant festivals in Mexico City, maintaining its popularity among the public thanks to the variety of proposals year after year.
Jordi Puig, while sharing part of the festival's history prior to the upcoming edition to be held on March 15 and 16, recalled how the idea of Vive Latino emerged in 1997 as a proposal to unite rock in Spanish on a single stage. Throughout the years, the festival has managed to connect with the essence of Mexico City and its ability to continually reinvent itself, thus providing an emblematic space for music in Spanish.
Javier Blake, a member of División Minúscula, mentioned the importance of Vive Latino as a platform to promote new artists, highlighting the constant support it has provided to the rock movement in Spanish. Over the editions, the festival has been characterized by its versatility and musical diversity, welcoming various genres and identities in one space, which has positioned it at the forefront of the music industry.
Emphasizing the evolution of Vive Latino over the years, Jordi Puig highlighted the importance of maintaining an open attitude toward different musical genres, which has allowed the festival to constantly renew itself and adapt to the demands of the public and the industry. Bands like División Minúscula have found in this event a key space for their artistic development, reflecting the cultural impact relevance that the festival has had on the Spanish-speaking music scene.
